Security@ is the annual hacker-powered security conference that connects ethical hackers with security leaders from around the world. In 2020 Security@ was planned to go global, with a series of three separate events to gather even more of the world-wide community. Later iterations pivoted to an online event, where we had to adjust designs and messaging to fit the new context.
The new design needed to communicate global connection without reference to host city geography. The inspiration of flight paths and boarding passes was married to futuristic light streams to create a feeling of real connection over a virtual space.
Hack for Good
Hack for Good is the mantra of HackerOne. This landing page was developed as an endpoint to a campaign of OOH marketing inventory designed to humanize hackers and familiarize visitors with how hacker-powered security works.
European CISO Campaign
This campaign of emails, bespoke mailers, and informational documents culminated in a networking event in each of the target countries. These efforts familiarized potential client partners with the offerings of HackerOne with specific context to the needs of European organizations.
You may also like
Connecting a Hacking Community
Are You Happy?
Sweetening Hershey's Digital Experience
Modernizing Media Buying
An Online Home for Hacker-Powered Security
Story-Driven Brand Strategy
Easing the Estate-Closing Process
A New Identity for Natural Home-Building
Accelerating an Identity with Animation