Rethinking SEPTA
Maps and wayfinding designs exploring a possible new language for Philadelphia's regional and rapid transit. 2022 System map is inspired by the changes proposed in the ongoing SEPTA Metro usability experiment.
The 2045+ map explores how former and proposed rail corridors and extensions might contribute to a more unified region. These crayoned routes are informed by regional planning reports from various sources.
As a part of imagining expanded service, I also began to explore how system wayfinding and branding might be implemented in a more unified way throughout the region.
Reimagined Authority logo with simpler lines and more trustworthy posture.
Possible lockup exploration for consistent branding throughout system use cases.
Early wayfinding signage exploration, a first step toward a more unified experience.
Area map and next arrivals concept
Regional Rail Stripmap concept
Conceptual MBTA System Map
Vignelli-Inspired WMATA Diagram
Imagined Regional Rail Systems for Central PA, and the Wider Commonwealth
Below is a concept inspired by 70's design styles imagining what a commonwealth-owned rail system could look like, with close integration with expanded national service.
A more local system concept for Central PA.
While researching for the above concept, I found that one of my earlier, less-informed versions of this concept was featured in a draft Comprehensive Plan for Harrisburg in 2018. (Courtesy of BeHBG)
